Search engine optimization (SEO) is simply the process by which a website’s visibility among the
unpaid results of search engines is affected. These unpaid for results are at times referred to as
‘organic’, ‘earned’ or ‘natural’ results. Generally speaking, the higher (or earlier) a website is
ranked on the page of search results as well as more frequently it appears in these results, the
more the likelihood of receiving a high number of visitors. SEO Frankfurt may target various
types of search such as local search, image search, academic search, video search, industry-
particular vertical search as well as new search engines.
SEO in Frankfurt is a strategy of internet marketing which considers the manner in which search
engines work, what is it that people actually search for, the real keywords or search terms typed
into the search engines as well as determining which are the most preferred search engines
among their target customers.
Optimization of a website may comprise of editing its HTML, content as well as related coding so
as to both get rid of any indexing activities of the search engines and increase its necessity to
particular keywords. Other SEO in Frankfurt tactics being used are increasing the number of inbound links
SEO in Frankfurt methods
1. Getting indexed
Such leading search engines as Bing, Yahoo and Google utilise crawlers in finding pages for the
sake of their algorithmic search results. Pages that have been linked from already indexed pages
from other search engines do not require submission as they are automatically found. The two
main directories, DMOZ and Yahoo Directory, both need human editorial review and manual
submission. There are a number of things which are taken into account by the search engine
crawlers when crawling sites. It should be noted that it is not each and every page that is search
2. Black hat versus white hat techniques
SEO Frankfurt tactics can be categorised into these two broad classes: tactics which search
engines approve as being good designs and those tactics of which search engines do no approve.
Search engines, by all means possible, try to reduce the effects of the latter tactic. Whitehats are
those SEO tactics which have long lasting effects while black hats since they are illegal,
anticipate their sites being finally banned or shut down upon discovery of their illegal
techniques. Good examples of black hats are spamdexing and inclusion of irrelevant links in
one’s web content.
3. Improving prominence
There is a number of methods which can be used in increasing a webpage’s prominence within
the results of a search engine. Cross-linking between the same website’s pages has proven to
increase visibility. Writing of content that comprises of frequently searched keywords also
increases a website’s traffic. Making updates on one’s website makes search engines crawling
keep coming back to the site which results to more weight to that particular site.